Last year, Moutai Liquor collaborated with Luckin Coffee to launch the Sauce-Flavor Latte, which went viral on social media and captured consumers' attention. Prior to that, Moutai had also "broken out in popularity" with its liquor-flavored ice cream. Not to be outdone, "Soy Sauce Moutai" Haitian Flavor Industry recently launched soy sauce ice cream, which immediately trended on Weibo's hot search. The magical combination of soy sauce and ice cream sparked heated discussion among netizens. "What kind of dark cuisine is soy sauce-flavored ice cream?" "I'm really curious what it tastes like."

Besides Haitian, in recent years many traditional brand enterprises, including Moutai, Lee Kum Kee, and Dong-E-E-Jiao, have also ventured into the ice cream arena. Behind these crossovers lies the determination of traditional brand enterprises to strengthen emotional connections with consumers and enhance brand awareness through a "younger" approach.

Against the backdrop of a new generation of consumers becoming the primary audience, ice cream is no longer exclusive to summer, breaking free from seasonal restrictions. Moreover, products and brands no longer adopt rigid thinking — whether in flavor, color combinations, shape design, high-end packaging, or pairing unexpected items as a "CP." Traditional enterprises have also begun embracing rapid innovation thinking to cater to the diversity of the new generation of consumers. They use keen insight to discover subtle consumer needs and amplify them infinitely through products, leading to the rapid emergence of a batch of brands passionate about flavor innovation and crossover collaborations, capturing consumers' attention in a short time.

Undeniably, from the phenomenon of "everything can be ice cream," we can also discover the new consumption preferences of today's consumers. Beyond "alternative" products, exquisite outer packaging that highlights brand image, safety, hygiene, and durability is what can better help traditional brands tell their stories and break out in popularity among numerous viral ice cream brands. Currently, SWITEK offers comprehensive one-stop system solutions for ice cream cup/lid/spoon injection molding extraction, cup/lid in-mold labeling, lid-spoon assembly, and automatic packaging of cups/lids/spoons. These solutions can significantly elevate the packaging quality of ice cream brands, improve efficiency for manufacturers, enable rapid production line changeovers, increase production scale, and continuously create value for customers!

Ice Cream Lid In-Mold Labeling

 Product Name: Ice Cream Box Lid

Material: PP

Specification: 4g

Mold Cavities: 4

Cycle Time: 2.3s

In-Mold Time: 0.74s

Robot Model: SW833-21

Injection Molding Machine Tonnage: 170T